Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Guest Edition

<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Close Calls on Loyalty

by Bryan Pearson6/14/2012 2:09:56 PM

Guidance and a Quiz to Test Your Customer Commitment

Marketers often say that they strive to be close to their customers. The challenge, of course, is in understanding what “being close” means not to you, but to the customer.

Is your definition of being close considered invasive or creepy to the person on the other side? Remember, the customer relationship goes bot[...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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