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In the Driver’s Seat
Steering beneficial customer behavior: Conversation with Peter Sheahan
Companies such as Apple, IBM, Google and Harley-Davidson turn to marketing expert Peter Sheahan for guidance in changing customer behavior. The CEO of ChangeLabs, Sheahan is the author of six books, including Generation Y, Fl!p (with its embedded exclamation po!nt), and the recent Making It Happen (no exclamation point, b[...]
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