Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Guest Edition

<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Leaping for Loyalty

by COLLOQUY Staff6/26/2012 VOLUME 20 / ISSUE 2

A fresh look at the power of loyalty, and the potential it holds for strategic differentiation, from the author of The Loyalty Leap

The President and CEO of LoyaltyOne, Bryan Pearson wrote the book on managing customer loyalty—literally. In his new book, The Loyalty Leap, Pearson focuses on how to turn customer information into customer intimacy, and why int[...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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