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The Cluster Program – A Modern Model for Loyalty

5/11/2012 3:25:37 PM

Last year, American Airlines celebrated the 30th anniversary of its AAdvantage frequent-flyer program, while American Express's Membership Rewards turned 20. This year will see the 25th anniversary of Hilton's HHonors frequent-guest program. But the candles adorning these cakes are shedding light on ways in which th[...]


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Leave a comment:


9/26/2012 1:37:43 PM


I'd be very keen to find out more about how this concept works practically and what is the way that it combines "the best of both worlds" (ie. the proprietary and the coalition models). I am looking for such an idea in my current work. Please drop me a mail to Thank you, Peter.

2/20/2013 2:11:48 PM

Kris O wrote:

Is Cluster program the same as Open Loyalty Economy?