Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

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<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Going to the Chapel

by Lauren Bell12/9/2011 VOLUME 19 / ISSUE 5

Just as in matrimony, marrying the loyalty programs of merging companies involves compromise, detailed planning and a good bit of patience

Any long-married couple will tell you that the key to a lasting, happy union is compromise, shared values and a little bit (OK—a lot) of patience. No sane newlywed expects her husband to immediately start putting his dirty socks in the laundry basket if he entered the marriage an unrepentant slob. But they work through it; expe[...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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