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Dear Prudence
Post-recession consumerism comes out to playâ€"as simple financial prudence shifts to include the things customers hold dear
We don’t often think of the Beatles as financial prophets—their "Tax Man" notwithstanding. In their 1968 song, "Dear Prudence," the Beatles invited the star of that song to greet the new day, and indeed, prudence has come out to play. But it has arrived in a form that marketers may not have anticipated.
Call it prudence, frug[...]
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