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Easy Rider

by Rick Ferguson12/1/2009 VOLUME 17 / ISSUE 5

To be a great loyalty marketer, it helps to live your brand

Ralph "Benny" Suggs, General Manager of the Harley Owners Group (H.O.G.) and Rider Services for Milwaukee, Wisconsin-based Harley-Davidson Motor Company, is easy to underestimate. It’s obvious that he loves working for Harley-Davidson, and he possesses the ty[...]

 

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