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A River Runs Through It

by Rick Ferguson and Lynn Russo Whylly8/1/2009 VOLUME 17 / ISSUE 3

How retailers are deploying the future of customer-centric technology—today

Whatever its merit in terms of efficiency and cost-savings, the true value of retail technology lies in its ability to enhance customer relationships by matching shoppers with relevant products and offers, improving the in-store experience, an[...]

 

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