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Dinner-Table Conversation

by Kelly Hlavinka4/1/2009 VOLUME 17 / ISSUE 2

Grocery customers are talking—but not about what you’d expect


For evidence of a powerful but overlooked source of opportunity in retail marketing, let’s eavesdrop on a bit of word-of-mouth conversation at a popular social-networking web site. "I don’t shop alone," n[...]

 

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