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Who better than you to recognize great work in the world of Enterprise Loyalty? From now until July 31, you can pick the winners of the first-ever COLLOQUY Loyalty Awards.

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The Tough Get Going

by Bruce Kerr4/1/2009 VOLUME 17 / ISSUE 2

In a tough economy, smart investment in your loyalty strategy will pay dividends

As marketers, we’ve all seen the studies: Companies that continue to invest in marketing fare better during an economic slump than companies that cut back their budgets, and recover more dramatically when good times return. Still, when operations contract, budgets shrink, and best-laid plans land on the back burner, the overwhelming tempta[...]

 

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