Guest Edition
You know loyalty, now vote for the best.
Who better than you to recognize great work in the world of Enterprise Loyalty? From now until July 31, you can pick the winners of the first-ever COLLOQUY Loyalty Awards.
Simply rate the entries of some of the top North American loyalty marketers, and you'll help decide the best in loyalty innovation.
Spinning Wheel
A smooth ride into the third wave of loyalty marketing
It’s ironically appropriate that a Wheel stands as a symbol of marketing’s Third Wave—the evolution beyond the gear-oriented Industrial Revolution into the information age. Specifically, I’m referring to the Wheel of Loyalty, a marketing framework developed by Christopher Lovelock, a noted scholar, author and consultant i[...]
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