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You Don’t Say

by Ken Kuschei1/1/2009 VOLUME 17 / ISSUE 1

Evaluate customer potential based on what they haven’t told you—yet

In the old TV game show You Don’t Say!, contestants prodded teammates with clues whose answers, when combined, would reveal a secret word. If the secret word was propensity, the chain of clues might go something like this: The op[...]

 

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