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The Dragonslayers

by Rick Ferguson and Bill Brohaugh4/1/2007 VOLUME 15 / ISSUE 1

How loyalty marketers are defending the faithful against health care costs

If you’re looking for the front lines of the battle to change consumer behavior in the health care industry, look no farther than an impressively postmodern office building situated in the northern suburbs of Davenport, Iowa, just off I-74. This building is the headquarters of the Mississippi Valley Regional Blood Center (MVRBC), a non-pro[...]

 

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