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The Mask Behind the Veil: Identifying the Many-Faced Consumer Across Channels

4/14/2014 10:47:32 AM

By Irving Fain

Multi-channel loyalty marketing is in many ways a practice in peeling away veils. We use in-store purchase data to reveal needs and preferences, mobile analytics to understand lifestyles and patterns, and social media to gauge interests, passions, sentiment and influence.

But the beauty of multi-channel loyalty[...]


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