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Shock and Awesome: The Science Behind Why Surprise Rewards Work and Who is Using Them

3/25/2014 VOLUME 22 / ISSUE 2

In 2000 Neil Gussman was making frequent business trips to Asia. He was flying with Cathay Pacific, a partner to American Airlines, and was enjoying business class tickets courtesy of his employer.

“One day I got a blue slip in the mail th[...]


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