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2012 Masters of Enterprise Loyalty
COLLOQUY's 2012 Ranking of the Top 5 Elite Enterprise Loyalty Practitioners
What does it take to make the list of the world's top Enterprise Loyalty organizations?
The 2012 Masters of Enterprise Loyalty were chosen for their demonstrated excellence in implementing an Enterprise Loyalty strategy. The preliminary list of candidates was selected by open nomination, and then nominees were pre-screened according to their level of development in four categories. Those that demonstrated sufficiently high levels in all categories were then interviewed at length by a team of examiners, to analyze their Enterprise Loyalty strategy, operations and results.
Master of Enterprise Loyalty candidates are evaluated on four dimensions:
- Use customer-centric insights from data to inform enterprise-wide strategies and tactics
- Aligns organizational structure and compensation to customer-based metrics
- Demonstrates improved corporate financial performance
- Displays loyalty innovation in their industry or geography
Finalists were then evaluated by a jury of loyalty industry experts. The Top 5 Masters of Enterprise Loyalty were selected for their exceptional levels of customer-centric vision and performance.
|Number 5 — USAA|
|Number 4 — Woolworths|
|Number 3 — Qantas|
|Number 2 — Tesco|
|Number 1 - Caesars Entertainment|
To learn more about the 2013 COLLOQUY Loyalty Awards and how to apply, visit www.colloquy.com/loyaltyawards.