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Under the Radar: Ten Trends Loyalty Marketers Might Not See Coming in 2013

12/10/2012 2:26:01 PM

Today's loyalty marketers are struggling with major trends that are redefining the industry. Issues raised by social media, mobile marketing, consumer acuity and an uncertain economy are all competing for 2013's attention and resources. But as we p[...]


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12/14/2012 12:00:16 PM

Robert P wrote:

Great article Carlos. I have seen an uptick in the rewards for non-purchaseswhether they are for Facebook Check-ins or other forms of social media exposure. Social media hits, likes, shares, reviews and check-ins all have a value to a brand or merchant and it will be interesting to see how it plays out over the next year or two.