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The Redemption/Retention Partnership

11/1/2012 1:56:53 PM

Financial services companies are recognizing the value of retaining high-value customers, and turning to redemption to help get the job done.

We're seeing a trend in the financial services industry, and it's one that indicates that some institutions are recognizing the long-term value of retaining customers instead of just acquiring new ones. One of the key tools that credit card companies are utilizing to boost retention? Redemption.

Chase recently announced a partnersh[...]


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