Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

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<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

The Redemption/Retention Partnership

by Stephanie Cohen11/1/2012 1:56:53 PM

Financial services companies are recognizing the value of retaining high-value customers, and turning to redemption to help get the job done.

We're seeing a trend in the financial services industry, and it's one that indicates that some institutions are recognizing the long-term value of retaining customers instead of just acquiring new ones. One of the key tools that credit card companies are utilizing to boost retention? Redemption.

Chase recently announced a partnersh[...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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