Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

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<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>

<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Loyalty’s Three Graces

by Brian Almeida1/27/2012 VOLUME 0 / ISSUE 1

Recognition, rewards and relevance are the key concepts that will take India’s loyalty programmes to the next step

India's diversity — urban vs. rural, high income vs. low income and a whole host of languages — will impact the way a programme is structured pan-India. Brands could end up with variants of the same programme, but structured differently for various markets. Language will also play an important role when it comes to pe[...]

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COLLOQUY Podcasts

COLLOQUY speaks with Claire Bennett, Executive Vice President, American Express Loyalty & Membership Benefits, American Express With more than 22 years experience in marketing, general management and finance, Claire leads all of American Express Cardmember benefits and programs such as U.S. Membership Rewards, Consumer Travel Network and the many card services including lounge access and ticket access. Her team is responsible for delivering innovative loyalty programs and securing and managing key loyalty partnerships across travel, lodging, retail, dining and entertainment categories to better serve existing and future Cardmembers.

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