Not a Subscriber? Sign up now - it’s FREE! Subscribe Now for complete access to COLLOQUY.com.
COLLOQUY.com is your professional resource for loyalty intelligence.
Subscribe now for complete benefits: Bi-monthly COLLOQUY magazine, weekly Speaking of Loyalty e-newsletter, daily breaking news, timely and comprehensive reports and our collection of loyalty program summaries.
Loyalty’s Three Graces
Recognition, rewards and relevance are the key concepts that will take India’s loyalty programmes to the next step
India's diversity — urban vs. rural, high income vs. low income and a whole host of languages — will impact the way a programme is structured pan-India. Brands could end up with variants of the same programme, but structured differently for various markets. Language will also play an important role when it comes to pe[...]
Forgot your password? Recover Password
Forgot your username? Recover Username