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Oscar Ceremonies

3/5/2010 VOLUME 18 / ISSUE 1

An odd couple makes a powerful loyalty pair

On paper, a bank and a movie theater have little in common—other than, a wag might say, waiting in line in those not-so-long-ago days before online banking and ticketing, But Canada's Scotiabank and movie theater chain Cineplex discovered a compatible connection—through a customer loyalty program. This compatibility led three years a[...]


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