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Why now is the perfect time for McDonald's to launch a loyalty program
Reading the Wall Street Journal the other morning over a cup of McDonald's coffee—yes, McDonald's, not Starbucks—I was struck but not surprised by the sales strides of the very chain that had just sold me the latte. The QSR's 2009 Q4 comparable sales increased another 3.8% versus the same quarter in 2008, which in turn builds on their a[...]
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