COLLOQUY.com is your professional resource for loyalty intelligence.
Not a subscriber? Sign up now – it’s FREE!
Subscribe now for complete benefits: Bi-monthly COLLOQUY magazine, weekly Speaking of Loyalty e-newsletter, daily breaking news, timely and comprehensive reports and our collection of loyalty program summaries.
Reichheld Under Attack!
The debate over Net Promoter becomes a war between science and religion
When COLLOQUY invited Fred Reichheld to speak at the 2006 COLLOQUY Loyalty Marketing Summit, we had no idea that he stood on the cusp of controversy. The crux of the debate: Reichheld's Net Promoter Score (NPS), the customer-satisfaction metric at the heart of his recent book The Ultimate Question, is based at best on flawed methodology[...]
Forgot your password? Recover Password
Forgot your username? Recover Username