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You know loyalty, now vote for the best.
Who better than you to recognize great work in the world of Enterprise Loyalty? From now until July 31, you can pick the winners of the first-ever COLLOQUY Loyalty Awards.
Simply rate the entries of some of the top North American loyalty marketers, and you'll help decide the best in loyalty innovation.
Reichheld Under Attack!
The debate over Net Promoter becomes a war between science and religion
When COLLOQUY invited Fred Reichheld to speak at the 2006 COLLOQUY Loyalty Marketing Summit, we had no idea that he stood on the cusp of controversy. The crux of the debate: Reichheld’s Net Promoter Score (NPS), the customer-satisfaction metric at the heart of his recent book The Ultimate Question, is based at best on flawed metho[...]
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