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COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.
Durbin Storms Lead to Clear Skies
Is Your Discounting Strategy 100% Off?
Lighting the Lamp on Loyalty
How the NHL Can Win Back Fans
2012 Masters of Enterprise Loyalty
COLLOQUY's 2012 Ranking of the Top 5 Elite Enterprise Loyalty Practitioners
Under the Radar: Ten Trends Loyalty Marketers Might Not See Coming in 2013
Scott’s New Loyalty Strategy: Sharing Value
The Redemption/Retention Partnership
Financial services companies are recognizing the value of retaining high-value customers, and turning to redemption to help get the job done.
The Solution for Marketers to Thrive in an Open Loyalty Economy
A Measurability Breakthrough in Social Media Marketing
A Measurability Breakthrough in Social Media Marketing
Channeling Flow, Part 2
To apply the concept of flow to your loyalty program, think like a jet fighter pilot.
DMA's Million-Dollar Message: Creating a Virtuous Cycle with Straight Talk
Trust or Bust
Consumers are Seeing Less Value in Return for Sharing Their Information
The 2012 COLLOQUY Loyalty Summit Highlights of Day Three
The 2012 COLLOQUY Loyalty Summit — Highlights of Day Two
The 2012 COLLOQUY Loyalty Summit — Highlights of Day One
Flow and the Feedback Loop
How a classic element of loyalty marketing keeps customer engagement flowing
Piloting India’s Loyalty Landscape
Unlike pinball, loyalty programs sometimes don’t offer players free games
Unlike pinball, loyalty programs sometimes don’t offer players free games
Important Olympic survey results from Viggle
Channeling Flow
Applying a creative timing element makes loyalty engagement irresistible.
The Dual Relevance of the New United MileagePlus Digital Media Store
The Dual Relevance of the New United MileagePlus Digital Media Store
What do the COLLOQUY Loyalty Awards mean to the winners?
Win for the Winners: Encourage Loyalty Innovation and Vote for Excellence in Loyalty Marketing
Speling lessons from Bloomingdale’s new loyalty program
Is Now the Time for J.C. Penney to Double Down Its Bets on Its Rewards Program?
The danger of extreme relevance marketing
The danger of extreme relevance marketing
MasterCard’s “Daily Deal” Offers: What Will Make it Hum?
"You Like Me, You Really Like Me!"
Leaping to Other Authors
The COLLOQUY Q&A Quest Continues
Wyndham Rewards Meets The Avengers
Take a loyalty program’s appetite for robust rewards. Add a “super” partner. And blockbuster things happen.
Start ’Em Out Right
Building beneficial loyalty memories - and loyalty habits
Close Calls on Loyalty
Guidance and a Quiz to Test Your Customer Commitment
Loyalty Landscaping: MyLowe’s Grows Soft Benefits
Loyalty Lanscaping: My Lowe’s Grows Soft Benefits
United’s Outperform Recognition Program unites employees and MileagePlus members
United’s Outperform Recognition Program unites employees and MileagePlus members
In the Driver’s Seat
Steering beneficial customer behavior: Conversation with Peter Sheahan
Minding Your Social Media Business
Vision is but one aspect of creating social media ROI: Conversation with Mitch Joel
Walmart and Target Poised to Up the Ante for Mobile Payments
Outstanding entries for the 2012 COLLOQUY Loyalty Awards
Resolving to be relevant, and responsible, across all screens
The Cluster Program – A Modern Model for Loyalty
Entries are closed for the 2012 COLLOQUY Loyalty Awards - Next up: Your turn to vote
Loyalty Binges That Leave Companies Starving
Loyalty Binges That Leave Companies Starving
ExxonMobil’s Speedpass Tries Discount-Oriented Promotion
Who Is Mastering Loyalty?
Who Is Mastering Loyalty?
We’ve extended the time to let your company shine
The Freddies are back...and the winners are...
New Jersey's gift card law could harm retailers, customers and the state itself
More to Moms Than Meets the Eye
More to Moms Than Meets the Eye
The Flavor of Foodie Relevance
The Flavor of Foodie Relevance
Weighing Bloomingdale’s New Loyallist Program
Weighing Bloomingdale’s New Loyallist Program
Announcing the 2012 COLLOQUY Loyalty Awards – more exciting than The Hunger Games
Revisiting Surprise and Delight
Revisiting Suprise and Delight
Loyalty Highway, I want to drive it all night long
April Fools 2 days late or 363 days early... your choice
Checking out self-checkout: Is it checking itself out, as well?
Your Competitors Are Working on Relevance. Are You?
What we didn’t include in our cover story
The power of sharing - well, sort of
Undressing an Online Loyalty Trend
The COLLOQUY I-Network - The Cause Is the Catalyst
Establishing customer relevance keeps us on our toes - and our customers’ toes, too
Welcome to Emotional Loyalty
Welcome to Emotional Loyalty
How Many Groupon Fans Will Pay $30 For First Crack at Deals?
How Many Groupon Fans Will Pay $30 For First Crack at Deals?
Loyalty fun for the whole family, complete with face painting.
Training Plan: How Loyalty Coaches Social Change and Wellness
Training Plan: How Loyalty Coaches Social Change and Wellness
Putting the Cart Before the Hoarse
Putting the Cart Before the Hoarse
Red Sox vs Lance Armstrong: Which lead does your program follow?
Red Sox vs Lance Armstrong: Which lead does your program follow?
On Target
Can marketing be too relevant?
What was most popular last week in last week’s Market Alert?
What was most popular last week in last week’s Market Alert?
The battle against loyalty program myths
Tactics Versus Strategy: Two Retailers Face Off
Tactics Versus Strategy: Two Retailers Face Off
Miles hidden in your gift card? Thoughts on the MileagePlus Gift Card Exchange program
Besame Mucho
Besame Mucho
Got Privacy? Google Shows How It’s Done
Got Privacy? Google Shows How It’s Done
The Jewel in the Crown
The Jewel in the Crown
Most clicked on from last week's Market Alert
Most clicked on from last week's Market Alert
We have a lot to learn from each other…
We have a lot to learn from each other…
Blog Update: They Keep Forcing Us to Use This Headline
Fear Factor, Frequent-Flyer Edition
Mark Zuckerberg’s Loyalty Manifesto
Mark Zuckerberg’s Loyalty Manifesto
Facebook tops social networking in Brazil
Facebook tops social networking in Brazil
Spirit's "DOT Unintended Consequences Fee": inspiring more unintended consequences than envisioned?
COLLOQUY's most popular content of the week
COLLOQUY's most popular content of the week
Bacon beckons, in a whole new way
Freedom: Perhaps the ultimate aspirational reward
Helping Your Segmentation Soar
Helping Your Segmentation Soar
Siri's Virtuous Circle
Siri's Virtuous Circle
Breached Loyalty: Changing Customer Connection to Caution?
Breached Loyalty: Changing Customer Connection to Caution?
Best of the week
Best of the week
Online Bake-Off
Online Bake-Off: Which Raises Loyalty Faster, Apps or Online Video?
Roll Tide Roll
Roll Tide Roll
Most read items from last week's Market Alert
Most read items from last week's Market Alert
The experiential differential: Loyalty at 180 miles per hour
The experiential differential: Loyalty at 180 miles per hour
Program Protection in 2012
Program Protection in 2012
New Year's Resolution: Revamp Your Loyalty Program?
New Year's Resolution: Revamp Your Loyalty Program?
Safe Landings for Program Pilots
Safe Landings for Program Pilots
Marriott's Ties That Bind
Marriott's Ties That Bind
Have a Coke and a polar bear
Have a Coke and a polar bear
Fire In the Hold: American Airlines Promises to Save Member Miles
Fire In the Hold: American Airlines Promises to Save Member Miles
Numbers and lessons from a recent Virgin Australia survey of frequent-flyer program members
Naming a program, or any initiative for that matter, to communicate benefit
Driving Results in the Burgeoning Brazilian Loyalty Landscape
Emotional Immersion: Loyalty Perspectives from Loyalty World Brasil
Practitioner experience meets customer experience
With Apologies to Kevin, Here are the Six Degrees of Incentive Bacon
The future of hyper-relevant offers and a sea of customer data collection
Building loyalty by encouraging disloyalty?
Building loyalty by encouraging disloyalty?
Do Good. Feel Good. Get Rewarded.
Turning best intentions into positive actions
COLLOQUY's International Loyalty Dictionary
A pocket guide to points translated to various languages
Covert Loyalty: Treat, or Trick?
The loyalty device race takes to public transport
Front-line body-language training: Deepening the understanding of the customer say-do gap?
Attracting Teen Loyalty. Like, Totally.
Earn rewards while preparing for Zombies
Lessons From Netflix: Mopping up with Bounty, the Qwikster Flixter-Upper
Top 5 Things I Learned at DMA 2011
A tattoo on your backside is not a redemption item
Which direction is your direct marketing going?
Why do customers choose to do business with companies?
Why Amazon focuses on customer experience
Gamification need not be complicated
Gamification need not be complicated
The Groupon loyalty initiative: Discounting customer relationships?
First notes from the World Retail Congress
Which stories shined brightest in last week's Market Alert?
What's in a loyalty program name? Perhaps a new hotel name.
OnStar's Wrong Turn to Achieving Customer Intimacy
Gunnery punnery: An incentive offer sets its sights
When is a loyalty pterodactyl in the hand worth two loyalty pterodactyls in the bush?
Customer Privacy, and a Viral Campaign Gone Wild
Oceans 1: A Tale of Caesars Entertainment's Total Customer Relationship Program
Where the Global Loyalty Compass Truly Points
Sears Holding Corporation Shifts Toward Enterprise Loyalty
View From Ocean's Edge: Global Loyalty Views From the 2011 COLLOQUY Loyalty Summit
Understanding Your "Why" Will Lead to Customer Love
2011 COLLOQUY Loyalty Summit Highlight Films: The NHL Goes Into Customer-Relationship Overtime
Good Choices: How Choice Hotels Engages Elite Customers . . . With Survey Choices
Do You Know How to Make Your Customer's Day?
Independent Merger: FlyBuys and Air New Zealand Partnership
Navigating the Shifting Tide in Loyalty: Barclaycard Leverages Experiences for Customers
Brands and Babies: Jim Stengel on Loyalty Leadership
2011 COLLOQUY Loyalty Summit Report: The Four Forces That Are Shaping Loyalty Marketing
When Loyalty is Just a Dead End
Are you ready for some most-read COLLOQUY Market Alert news?
The Haggle Factor: Global Differences in Purchase Negotiations
Loyalty for Social Change: Does Venturepax Pass the Test?
Turning the "iNetwork" into the "weNetwork"
COLLOQUY Market Alert: the first round draft choices
Watch the Red Sox virtually then check in to get free stuff
The Great Divide: Rewards Preferences Around the Globe
Airlines: Why charge an arm and a leg when you can charge for each arm and leg?
And the most read item in last week's Market Alert was...
Beware the danger of treating newly-acquired customers better than your already-loyal customers
Points of Contention: Arguments over ownership of the loyalty points heat up in divorce proceedings
The Grand Exploration: COLLOQUY's Global Loyalty Compass
The historical bond of social media and loyalty programs
Citi offers easy-peasy redemption option
More on the Freddies, and Randy Petersen
Feeling strong now! Gonna fly now! This loyalty program gives members (virtual) strength
Making services more accessible to loyalty program members: a healthy approach
Welcome back Freddies, we missed you
Recent studies in the concept of Total Relationship Banking
Managing Those Pesky 'Madvocates' at United Airlines
The mobile wallet and the device race, international style
CVS/pharmacy puts redemption promotion front and center
Loyalty marketers can help consumers plan for their planning
Tesco trials the Clubcard approach in U.S. Fresh & Easy stores
Walmart gas discounts: Will they change the fuel incentive landscape?
Personalizing best-customer rewards with gusto
Safeway borrows a page from the travel industry
The Trend that Keeps on Giving
The Trend that Keeps on Giving
What Are You Doing This Weekend? I'm Casting My Vote for the COLLOQUY Awards!
Despite exploding social networking, customers still want to talk directly to you
EMV still prominent part of the loyalty roadmap
Which loyalty news shined brightest last week?
Google's artistic lessons in gamification marketing
Senate rejects the Tester-Corker speedbump in the march toward enacting the Durbin Amendment
Mobile marketers prioritize customer relationships, but measurement needs alignment
What loyalty news was most popular from last week's Market Alert?
Are You Ready to Vote for Loyalty's Best Innovators?
All hands on deck: taking experiential awards a step further
Moms and loyalty: the power of the "I-Network"
Hard Liquor, Soft Benefits, Real Ownership
The "Undercover Boss" should also play the role of customer
The Loyalty Industry Adds to Japan Relief Efforts
COLLOQUY Network Partners band together to supply further aid
Customer service and the employee engagement that fuels it is critical to brand loyalty
5 Things I Learned About Customer Loyalty from Dancing With the Stars
The Loyalty Industry Adds to Japan Relief Efforts
Covert Loyalty Wins Counterculture Fans
Understanding What's in Consumers' Wallets, and on the Table
Consumer Engagement Could Be Very Taxing
Ego + Power of Status = Incremental Business
Loyalty 101: The Good and the Bad
PNC empowers customers with choice of perks
How GameStop deploys elements of Enterprise Loyalty
The power of the experiential reward
Will New Luxury Raise the Bar for Loyalty Marketers?
The Next Wave of Legislation Affecting the Loyalty Industry?
Loyalty Relief: Helping Customers Help Others
If Point Redemption is a good thing, then why don't more loyalty programs promote it?
Technology, In the Hands of the Associate?
Ashes to Cash: Cemetery Points Program Enlivens Japan's Graveside Visitations
What were your colleagues and competitors reading last week?
The Regions reaction to the Durbin Amendment
MyPanera's effective surprise and delight
Most popular items in last week's Market Alert.
Borders Bankruptcy: Is Loyalty Too Late?
Is the Tipping Point Nearing? EMV Enabling Loyalty Benefits at Last in the US?
The communication station: are you making your connections?
Inside the Coles Acquisition of FlyBuys Australia
Coles acquires National Australia Bank's 50 percent ownership
Breaking News: "Loyalty Programs Are Working"
Last week's Market Alert – who were the popular kids?
An AMEX Juggernaut? Or, Just Good Partnering?
Double-down? How about quintuple-down?
Most clicked on from last week's Market Alert
A missed opportunity to add loyalty value?
India Ready for 2 to 3 Coalitions—We Intend to Be One of Them, Rittweger Proclaims
What was all the rage in last week's Market Alert?
Reward more engagements with customers, not fewer
The customer conversation is happening, with or without you
NCDM 2010 Enterprise Loyalty Day Recap
The loyalty-program designer's co-pilot
Best in show from last week's Market Alert
Foursquare and Facebook Places Face-Off for Loyalty
There might be such a thing as a free lunch, if the Super Bowl goes to overtime
Most popular from last week's COLLOQUY Market Alert
Drugstores dive for local loyalty, while others strive for high-frequency
Equal Shopportunities: How CPG and Retail Companies Can Collaborate for the Best Promotions
Behind every great campaign is a greater collaboration.
The most popular news items for the first week of 2011
Clipping for Recognition: Groupon Offers Deals, But is that Enough to Win Our Loyalty?
Social couponing services such as Groupon know so much about us as consumers; yet seem to do little to inspire our loyalty.
CVS' ExtraCare Beauty Club another step in the direction of Enterprise Loyalty
What news and which views were most popular in 2010?
Does targeting your best customers mean alienating others?
At Rite Aid, loyalty and sales are clearly linked
American Express Jumps into a New Loyalty Game
My two cents on the twelve cents
Hard vs. soft benefits: What do consumers really want?
Do Affluent Customers Value Rewards?
2010 Loyalty World UK Conference
COLLOQUY's Highlight Recap
The holiday retail frenzy begins, but what about long-term loyalty?
Smooth Operator
To ensure retail loyalty program success, remember who reigns over its deployment
More evidence of rewards just for stopping by
MyMacy's initiative customizes merchandise to boost loyalty
A road to fresh financial services thinking
Could high-tech credit cards boost real-time rewards usage?
DMA2010 - Loyalty Leaders Tell All: Harness the Power of Cause Marketing
DMA2010 - How Harley-Davidson Builds Champion Customers One Rider at a Time
DMA2010 - COLLOQUY covers the gathering of 10,000 marketers
COLLOQUY announces new publication: Enterprise Loyalty in Practice
Deploying Social Media to Cultivate Customer Loyalty
Reflections on the 2010 COLLOQUY Loyalty Summit
It's the reign of the Rs, at COLLOQUY's 2010 Loyalty Summit
What did your colleagues and competition find most interesting last week?
To increase customer loyalty, how are companies budgeting dollars for social media?
Results of DMA/COLLOQUY Social Media Survey
There is such a thing as Too Much Information
What stories shined in last week's Market Alert?
Most popular breaking news items from last week
The Convergence Quotient Library
We get a kick...out of mobile loyalty
What was most popular in last week's loyalty breaking news items?
The melding of loyalty and social networking goes prime time
What's most popular in loyalty breaking news?
Starbucks' grande effort to elite customers
Speedway doesn't slow down . . . its rewards options, that is
The Durbin Effect: Which Path Will the Industry Take?
Opportunity knocks for credit card engagement, through loyalty
A lesson from LeBron James for loyalty marketers
Playing Offense: TRB Takes Hold at Regions Bank
Feeling hungry for carrots? The healthcare industry hopes so
A Sea Change for Card-based Loyalty Strategies
At Close Range
Touching the mobile-toting consumer through NFC technology
Don't let the points burn a hole in your pocket
Previews of coming attractions
Announcing the 2010 COLLOQUY Loyalty Awards Finalists
And now it's your turn to help select the winners
Does Starbucks' new free Wi-Fi offer really raise the loyalty bar?
The Search for Program Clarity
Update: The COLLOQUY Loyalty Awards
While I still have your attention
What was most popular in last week's COLLOQUY Market Alert?
Fuel perks plus retail equals savvy loyalty play
While I have your attention . . .
Video Game Loyalty-No Rule Book Required
Card Forum 2010: Accounting for Customer Loyalty
A Recap of the 22nd Annual Card Forum and Expo in Orlando, Florida
The Mayor of Starbucks, or just your average coffee addict
The Audacity of Hope, Credit Card-style
COLLOQUY's 20th Anniversary Flashback, 1992
COLLOQUY talks with the creators of Neiman Marcus' InCircle
From the Front Lines: Program Gut-Check
Retail, Telecom, Word of Mouth
Today's Moms deserve marketing R-E-S-P-E-C-T
Loyalty inspiration, loyalty awards
Rite Aid uses health/wellness loyalty benefits to stand out
COLLOQUY's 20th Anniversary Flashback, 1993
Keith Mills discusses the lessons of AIR MILES US
Wherefore, Foursquare?
How Foursquare's check-ins are making location-based loyalty play
Is this pizza pie sliced . . . or segmented?
Bank-hopping more common in a loyalty-lagging sector
COLLOQUY's 20th Anniversary Flashback, 1990
The COLLOQUY Retrospective: What Was the First Loyalty-Marketing Program?
Most popular breaking news from last week's COLLOQUY Market Alert
COLLOQUY's 20th Anniversary Flashback, 1992
The COLLOQUY Retrospective: Candid Conversation With Frequent-Flyer Pioneer Mike Gunn of American Airlines
COLLOQUY's most popular news items from last week
Beware the fine print backlash
Not Coming Soon to a TV Near You: FSI: Pittsburgh
Hey buddy, can you bump me $5?
What was most popular in last week's COLLOQUY Market Alert?
Fifty cents could have been really special
Loyalty 2010, Kuala Lumpur: An Onsite Report
A recap of a vibrant, fascinating loyalty conference held this year in Malaysia
"New frugality" remains, says new shopping behavior study
Hey big spender…credit cards target the money-full
Expansion in the works for department store loyalty programs
Is health care a gamble? Or vice versa?
Loyalty marketers never want to hear the word "betrayal"
Mobile barcodes continue march towards mass adoption
What was most popular in last week's COLLOQUY Market Alert?
Consumers don't believe their peers give good advice
A possible wedding ring reward spurs Tesco loyalty
India's next-generation loyalty landscape
Coverage of the 3rd Loyalty Summit at the Taj Lands End, Mumbai, Jan. 27â€"28, 2010
Chapter 1: I Love You More Than My Dog
A COLLOQUY Preview Read
What loyalty news was most popular on COLLOQUY last week?
Is Toyota loyalty unshakeable?
Boomers connecting via social media
Craftsman tools can take a licking
Retailers sing stirring rendition of "I Will Survive"
Easy Does It
Why Clubcard has not yet stretched across the Big Pond to Tesco's Fresh & Easy Neighborhood Markets
Rewards for Relief
The power of charitable member engagement
What was most popular in COLLOQUY last week?
Another grocer takes advantage of loyalty data for recall alert
Ready for the hook plus line and sinker in the store?
Location location location . . . and what hotel am I in anyway?
A Magic Mountain of Information
Is it poor taste to solicit reward-point donations for charity?
Moms love free stuff, technology and talking.
Luxury retailers see glimmer of light or shimmer of diamonds? at end of tunnel
Loyalty Charity from a consumer perspective
Quick take: Details on JAL's bankruptcy filing
Procter & Gamble's new eStore test: A move to boost CPG loyalty?
Retail Reconnaissance
A recap of 2010 conference highlights
Tasti D-Lite to reward for social networking
Outback to launch loyalty program this month
Hardees offers free drink with order of new bacon cheddar fries
New Motorola mobile loyalty solution targets retailers
If not for the courage of the fearless crew . . .
New Deloitte study shows food retailers most resilient
Playing the Cards Right
Winning hands at the 2009 Cards & Payments Loyalty Conference
Frequent-flyer program members participate in security test
E-commerce feels flush once again, but what about loyalty?
U.K. Pub offers cash back on beer
Ripping paper still rules for clipping coupons
Want to accept credit cards? There's an app for that.
The App Trip
Hotel chains turn to smartphone applications to target tech-savvy travelers on-the-go
Subject Line: Proofreeding neaded
Retailers warm up despite the wintry chill
Earn Nectar points for walking
Equity, Continuity and Dialogue at 2009's Loyalty World Conference
COLLOQUY's Highlight Recap
CMO Council Research Report: DMA09 Conference & Exhibition
A COLLOQUY DMA09 Report
Loyalty Leaders Panel: Coalition Loyalty Takes Center Stage
A COLLOQUY DMA09 Report
Kelly Hlavinka: Neural Marketing—Is There a Buy Button in Our Brains?
A COLLOQUY DMA09 Report
Ford's Scott Monty: Putting the Car in Karma
A COLLOQUY DMA09 Report
Omnipresence at the DMA09 Conference & Exhibition
A recap of 2009 conference highlights
Despite recession, program participation jumps 20 percent
Hammer Time
It's time to nail down market-savvy customers
Two Tales of One Conference: The 21st Annual Card Forum and Expo
April 21-22, 2009
A Tale of One Conference: The 21st Annual Card Forum and Expo
A Tale of One Conference: The 2009 Spring FTMA Conference
Counting on Change in an Era of Saturation
The impact of emerging loyalty trends on the airline and hotel loyalty-marketing industries
Spinning Wheel
A smooth ride into the third wave of loyalty marketing
The Speed of Choice
Upgrading rewards fulfillment for the 21st Century
Who Are Your Word-of-Mouth Champions?
Who Are Your Word-of-Mouth Champions?
Loyalty Leaders Tell All
Loyalty Leaders Tell All
Topics 1, 2 and 3: The Economy, The Economy and The Economy
Reports from the 2009 National Retail Federation Convention and Expo (The Big Show 2009)
The DIY Corporate Bailout Kit
Forget Washington—marketers need a sound, self-reliant customer strategy to build for the future during these economic storms
Insight That Still Doesn't Stay in Vegas
COLLOQUY leaks even more secrets . . .
Insight That Doesn't Stay in Vegas
COLLOQUY leaks the secrets . . .
Value Exchange Marketing
Leveraging the long-term strategy of customer control
A Certain Stage
COLLOQUY's Coverage of Loyalty World 2008
The Answers, My Friend . . .
A report from COLLOQUY's 6th Annual Loyalty Marketing Summit
I Thought We Had Something Here
Closing the GAAP
At-a-glance comparison of current U.S. GAAP common practices and IFRIC 13 guidance
Hammurabi's Liability Code
New international liability standards are cause for rejoicing, not panic
Introducing: LoyaltyOne
LoyaltyOne to Target International Marketplace Opportunities
COLLOQUY Unveils Retail Loyalty Index
Costco and Macy's Generate Top Customer Loyalty
Customer Advantage
Boots has the right prescription for customer loyalty
The COLLOQUY Interview: Elizabeth Ames
Senior vp, product development & services, NetCentives
COLLOQUY's coverage of the FTMA 2008 Spring Conference
Helping Those Who Elf Themselves
Quick Studies in Database Marketing—Part 3: How OfficeMax Reads—and Reacts to—Customer Signals
Dream On
Banks who think image advertising builds brand loyalty are merely dreaming
Sure Bet
Quick Studies in Database Marketing—Part 2: How Harrah's Improves the Odds of Building Lasting Customer Relationships
Gate-Crasher
Program perks that are right on queue
Screen Test
Quick Studies in Database Marketing—Part 1: How Warner Home Entertainment Finds Data Star Power
On the Other Side of the Aisle
The Expedia partnership from ThankYou Network's perspective
Top 10 Tips To Save Holiday Green Using Reward Points, Airline Miles
COLLOQUY Releases Loyalty Rewards Playlist To Ease The Squeeze On Your Wallet
Canada Beats US in Program Participation
With surge in CDN dollar, Canadians bank even more in loyalty currencies
Loyalty Trends In the Hottest Segments
Passion and Words of Power
A recap of the 2007 COLLOQUY Loyalty Marketing Summit
Group Tour
A guided tour of the Dotz Travel Club
Measure for Measure
How Caroline, Vanessa and Sophie will tell CVS if they'll stay in line with ExtraCare Plus
The COLLOQUY Interview: John Briesch and Jeff Ratner, Sony Corporation of America
B2B Loyalty: A look at the best
The COLLOQUY Interview: Wayne Malone, Citibanking North America
The COLLOQUY Laws of Debit Card Loyalty
The colloquy.com Guide to Debit Card Loyalty
The COLLOQUY Interview: Fabio Garcia Banco Popular
Introducing...the COLLOQUY Analytical Growth Chart
Yeah, we can do that
Deciding which analytical solution is right for you
The COLLOQUY Interview: Steve Sickel Six Continents Hotels
The COLLOQUY Interview: Andrew Jordan
The COLLOQUY Interview:Jeffrey Diskin, Hilton HHonors
The Rosetta Stone: Constructing a Loyalty Program P&L
The COLLOQUY Interview: Joe Giordano, ExxonMobil Corp.
The COLLOQUY Interview: Patrick Gauthier, Visa USA
The COLLOQUY Interview: Patrick Gauthier, senior vice president, new product development, Visa USA
Global Coalition Report Card
The view in 2001
Branded!
The Co-branded Credit Card Is Not an End in Itself
Adding Value to Frequency Programs
Marketers Around the World Are Finding Answers
The COLLOQUY Research Review
The Impact of Loyalty Programs on the Buying Behaviors of Small Businesses, from Warrillow & Co.
The COLLOQUY Interview: Bill Powanda of Griffin Hospital
Conversation with the Vice President of Hospital Operations about an innovative employee reward program
Loyalty Marketing: What Is Its Role in a CRM World?
Ordering Off the Menu
Loyalty Is a Mystery to Restaurant Operators
Loyalty in Sports
The Ultimate Customer Lock-in?
The Big Show
Loyalty for Computer Screen, Silver Screen Compete With Live Entertainment Programs
Foco de atención internacional: México
Executive Inns Straddles Loyalty, CRM
The COLLOQUY Expert Witness Program: Claudio Marcus, Gartner Group
The COLLOQUY Interview: Chase Rewards Plus
Chase enters the merchant rewards fray
Give Me Loyalty or Give Me Debt
Wherein we proudly and mischievously introduce COLLOQUY's new Banking Crank columnist
You Had Me at Hello
Our Customer Diva reminds us of the basics in building loyalty—a superior employee engagement strategy—lest she bid you goodbye
Tongue-Tied
In which COLLOQUY's Communications Curmudgeon tells the sad tale of customer-facing employees having to fight with two hands tied behind their backs
COLLOQUY's European Forum Report - Part II
A Tale of Two Countries, Part II
COLLOQUY's European Forum Report:
A Tale of Two Countries, Part I
Next Generation Loyalty Shopping
If you build it, they will come
Feeding the Soul
Is the way to the heart of affluent customers through the stomach?
COLLOQUY Floor Report: Card Forum
COLLOQUY publishes 2007 Loyalty Census
Average U.S. Household Belongs to 12 Loyalty Programs
Answering the Ultimate Question, Part II
A top loyalty and marketing consultant joins us for the ultimate question-and-answer session
Bloodstreams and Message Streams
How loyalty communications provide the heartbeat of a blood-donor center
Kick-Starting the Coalition
How strategic marketing and attention to customer value coalesce into success
Itchy Trigger Finger
In which COLLOQUY's Director rejects her inner Elmer Fudd
Playing the Name Game
Taking names and kicking. . . well, just kicking
Stumbling Down Fee Street
Where did all the great ideas go?
Program Spotlight: Freedom of Expression
The Asian Evolution
It's that old familiar refrain — evolve or perish
No Static at All
Loyalty is not a radio contest, nor is it a scavenger hunt
The Accidental Tourist II: Revenge of the Diva
In which COLLOQUY's Customer Diva fails to be dazzled by gold
Back to the Future
The Futura Rewards program looks forward
Chief Unifying Officer
A top corporate customer zealot talks the unifying corporate language.
Talking Turkey about the Flexi card
When it comes to innovation, smaller companies are schooling the big boys.
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