COLLOQUY's Editorial Advisory
Board (EAB) is charged with shaping how COLLOQUY’s content and research evolve to continue to
serve the Loyalty and Customer Relationship Management industry.
Randy Petersen, Chairman, Inside Flyer Magazine
A former menswear retail executive, Peterson spent much of his time flying and keeping accurate
records of his mileage awards. Everyone came to him for advice on their frequent traveler
programs, including people he had never met. Randy started his own newsletter and the business
has grown ever since. In fact, it now consists of 12 separate business dealing with frequent travel
programs.
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Kyle Murray, Director of the School of Retailing, University of Alberta
Murray’s research focuses on consumer judgment and decision making, with an emphasis on how
consumers make choices in electronic environments. His work has been published in industry and
scholarly journals, newspaper articles and book chapters.
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Mark Vandenbosch, Professor of Marketing, Ivey School of Business
Vandenbosch’s research interests center around competitive strategy, product management and
marketing research. His work has appeared in industry and scholarly journals and he has authored
numerous cases on issues concerned with competitive analysis, strategy market planning,
advanced technology marketing and business-to-business marketing.
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Garret Ippolito, Vice President, Global Key Accounts, MasterCard Worldwide
Ippolito has 18 years of experience as a marketing executive, launching, building, and reinvigorating brands with some of the world’s most iconic companies including Walt Disney, Visa, and Canadian Tire. Garret’s contributions in loyalty marketing and innovative technologies are focused on finding new ways for global credit card issuers to grow their product and service offerings.
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Tom Collinger, Chair, Integrated Marketing Communications Dept., Medill School at
Northwestern University
Collinger is a widely recognized expert in the areas of integrated marketing communications;
direct database and e-commerce marketing management; customer loyalty; customer
relationship management and channel integration.
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Graham W. Atkinson, Senior Vice President and Chief Customer Experience Officer,
Walgreen Co.
Graham Atkinson is senior vice president and chief customer experience officer for Walgreen Co., based in Deerfield, Ill. He is responsible for developing and leading the company’s loyalty strategies with a specific emphasis on the customer experience. Prior to joining Walgreens, Atkinson was president of Mileage Plus for United Airlines. Atkinson earned an honors degree in business studies from West London University, Ealing School of Business in London, England, in 1973.
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Bryan Pearson, President, LoyaltyOne
Pearson is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing
and customer relationship management. He is a frequent speaker at industry events around the
globe and his views are widely quoted in national and international publications.
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Stephanie Coyles, Senior Vice-President and Chief Strategic Officer, LoyaltyOne
Stephanie is responsible for leading the LoyaltyOne's international business development strategies, leveraging LoyaltyOne’s core competencies in loyalty strategy and programs, relationship marketing, and customer analytics to facilitate new market entries across the globe.
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Catherine McIntyre, Senior Vice President, Corporate and Product Development, LoyaltyOne
Catherine leads a dynamic team that drives the innovative creation and implementation of LoyaltyOne’s corporate strategic growth plans, investigates potential “make, partner or buy” alternatives to bring those plans to fruition, and designs LoyaltyOne’s business-to-business brands and marketing strategy.
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Kelly Hlavinka, Managing Partner, COLLOQUY
Hlavinka directs all publishing, education and research projects at COLLOQUY, where she draws
on her broad experience as a loyalty strategy practitioner in developing articles, white papers
and educational initiatives. She is an acknowledged expert in the theory and practice of loyalty
marketing.
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Dan Finkelman, Chief Marketing Officer & VP, Alliance Data Retail Services
Finkelman is a seasoned executive with more than 25 years experience in marketing and strategy development for the retail and financial services sectors. Currently, Dan has responsibility for all marketing, capability development, branding and communications activities at Alliance Data Retail Services. Early on in his career, Dan was the co-founder and leader of McKinsey & Company’s Customer Satisfaction practice, publishing extensively on the value of customer loyalty.
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