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COLLOQUY® is a publishing, education and research practice that brings together more than 50,000 loyalty practitioners from around the world. The go-to resource for loyalty intel­ligence since 1990, COLLOQUY engages and educates loyalty marketers with its magazine, weekly e-newsletter, and timely and compre­hensive loyalty-marketing website, COLLOQUY delivers industry-leading loyalty benchmarking reports and educational workshops, webinars and speeches. The COL­LOQUY Summit is the premiere annual loyalty event. And in each issue the “COLLOQUY Recognizes” feature highlights excellence in loyalty. Advertising, sponsorship and publishing opportunities are available via the COLLOQUY Network, a global partnership of loyalty service providers. COLLOQUY is an in­dependently operated division of LoyaltyOne. To learn more, visit


COLLOQUY provides fee-based customized research in the form of market-size reports, category audits related to target industries, global regions or specified demographics.

Published periodically, COLLOQUY Talk reports contain in-depth research and analysis. Recent reports cover customer analytics, global loyalty trends, social media for word-of-mouth engagement, smart cards, private-label credit cards and business-to-business and the specific loyalty program summaries available on this website.


COLLOQUY offers educational seminars, workshops, virtual seminars and in-house training for industry professionals around the world. The COLLOQUY faculty provides these services independently or in conjunction with trade associations, universities, private companies or governmental agencies. COLLOQUY educational events are designed to provide the best practices and strategies witnessed and executed by our experienced faculty. Practical, how-to oriented materials, financial plans and case studies provide the knowledge and tools necessary to launch or maintain successful loyalty-marketing programs. Workshops have been conducted in Brazil, Canada, France, Mexico, Malaysia, Singapore, South Africa, the United Kingdom and the United States.

COLLOQUY also operates a speaker’s bureau comprised of industry experts who have developed and delivered presentations to dozens of public and private audiences at conferences and trade shows around the world.


The COLLOQUY Network is a global partnership of independent loyalty practitioners and solutions providers who leverage COLLOQUY’s unique brand recognition and resources and are certified in COLLOQUY’s consulting methodology. Each Network Partner has complete access to the staff, services, tools, case studies and research available from COLLOQUY. For information on the specific benefits or how to become a COLLOQUY Network Partner, please contact us.