The Voice of the Loyalty Marketing Industry Since 1990
COLLOQUY comprises a collection of resources devoted to the global
loyalty marketing industry. The flagship resources are COLLOQUY Consulting,
a loyalty consulting practice, COLLOQUY®, a magazine serving the loyalty
marketing industry since 1990, Colloquy.com, the most comprehensive loyalty
web site in the world, COLLOQUY’s Research and Educational divisions,
and the COLLOQUY Network, a global network of consultants certified in COLLOQUY's
consulting methodology. Together they provide a worldwide audience of 30,000+
marketers with consulting, news, editorial, educational and research services
across all industries and around the globe.
Consulting Services
COLLOQUY Consulting helps Fortune 1,000 clients build and test loyalty value
propositions, design segmentation plans, create dialogue marketing campaigns,
perform customer analytics and deliver loyalty-marketing ROI. Our blend of practitioner
experience and our global view of loyalty best practices provides a proven strategic
consulting process and methodology that helps our clients in the travel, financial
services, retail, business services and many other industries design, implement
and execute the optimum customer loyalty solution.
COLLOQUY Network
The COLLOQUY Network is a global partnership of independent loyalty consultants
and practitioners who leverage COLLOQUY’s unique brand recognition and
resources and are certified in COLLOQUY’s consulting methodology. Each
Network Partner has complete access to the staff, services, tools, case studies
and research available from COLLOQUY.
Publishing Services
Print:
COLLOQUY, the voice of the loyalty-marketing industry since 1990, publishes
a quarterly printed magazine that is free to qualified subscribers within North
America. A nominal postage fee is required for print subscriptions outside North
America.
Online:
Since 1997, the Colloquy.com web site has served as the industry’s first
and most extensive collection of resources for loyalty marketers. The COLLOQUY
Market Alert, a weekly opt-in e-mail newsletter, provides time-constrained marketers
with a recap of that week’s industry news from around the globe.
Research Services
COLLOQUY provides fee-based customized research services to interested parties.
Research services include competitive loyalty program scans, custom program
summaries, loyalty market-size reports, and category audits related to any
target industry, global region, or specified demographic.
COLLOQUYTalk white papers offer in-depth research and analysis about topics
that concern marketers. Recent papers have covered customer analytics, CRM
and loyalty trends, smart cards, private-label credit cards and business-to-business
loyalty applications.
Educational Services
COLLOQUY offers educational seminars, workshops, virtual seminars and in-house
training for industry professionals around the world. The COLLOQUY faculty provides
these services independently or in conjunction with trade associations, universities,
private companies or governmental agencies. COLLOQUY educational events are
designed to provide the best practices and strategies witnessed and executed
by our experienced faculty. Practical, how-to oriented materials, financial
plans and case studies provide the knowledge and tools necessary to launch or
maintain successful loyalty-marketing programs. Workshops have been conducted
in Brazil, Canada, France, Mexico, Malaysia, Singapore, South Africa, the United
Kingdom, and the United States.
COLLOQUY also operates a speaker’s bureau comprised of industry
experts who have developed and delivered presentations to dozens of public and
private audiences at conferences and trade shows around the world.
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Current Articles
COLLOQUY/DMA Two-Day Loyalty Marketing Workshop 5/14/2008 > Learn More Virtual Seminar: Make Them An Offer They Can’t Refuse 6/3/2008 > Learn More |
