"Planet Loyalty": COLLOQUY's special issue discussing loyalty marketing in South Africa, Mexico and Central and Eastern Europe.
COLLOQUYIndia.com: Our resource devoted to loyalty marketing in this burgeoning economic power.
And these articles:
- "We've Got a Lot to Learn From Each Other: Lessons from the 5th Annual India Loyalty Summit
- "Globe-Trotting": True to prediction, coalitions are going global
- "The 2011 COLLOQUY Loyalty Awards," with honorees from Canada, Germany, India, Latin America, Scandinavia, the U.K. and the U.S.
- "The Brazilian Beat": How an emerging middle class is drumming loud for loyalty
COLLOQUY strives to provide valuable perspectives on how businesses can strengthen relationships with consumers worldwide. In collaboration with LoyaltyOne and Epsilon, we studied consumer attitudes and perceptions about loyalty in three developed economies: Canada, Australia and the U.S.; and three emerging economies: Brazil, China and India. The first of its kind, this study uncovers profound differences in these consumer environments, and has clear implications for practitioners.
Consult these resources based on the findings of the 2011 COLLOQUY Loyalty Study:From COLLOQUY and LoyaltyOne in collaboration with Epsilon International:
- "The Global Loyalty Compass" compares trends and expectations in both developed and emerging markets. [download] [infographic]
- "The Rules of Engagement: Loyalty in the U.S. and Canada" examines challenges and opportunities in these two countries, incorporating trends from our previous research. [download] [infographic]
- "Marketing Mosaic: Loyalty Diversity in India" explores the future of loyalty marketing in what is predicted to be a $450-billion retail market by 2015. [download]
- "The Optimism Tipping Point: Loyalty Diversity in Brazil" examines loyalty marketing in a country where loyalty-program influence on purchasers is two- to three-times greater in Brazil than in developed countries. [download] [download Portuguese version]
From Epsilon International in collaboration with COLLOQUY and LoyaltyOne:
- "From Love to Loyalty: Engaging India’s Consumers for Long-Term, Profitable Relationships" offers in-depth analysis of behavior and motivators of today’s consumers in India, with engagement and communication implications for marketers. [download]
- "Regaining Trust and Faith Among Australian Consumers" examines the austere marketing conditions in Australia and sheds light on how to successfully engage these savvy consumers. [download]
- "China – Pledging Allegiance to Brands" identifies the drivers of brand preference, sensitivities around brand loyalty and preferred channels of communication in China, and offers cons iderations for effective marketing strategies. [download]