11:15 a.m. – 12:00 a.m. Frank Lloyd Wright, Salon E
America’s Cash Rewards Pioneer Blazes a New Trail in Card Customization
Anas Osman, Vice President of Marketing Acquisition, Discover Financial Services
Discover Card pioneered cashback rewards and no fees in the 1980s. With the February 2010 launch of CardBuilder, Discover is entering a whole new frontier in card customization. CardBuilder empowers customers to make smart card choices and enables them to see the trade-offs that come with their decisions. Going boldly beyond previous customization offerings, CardBuilder offers a higher number of permutations and more transparency than competitors’ offerings. Where CardBuilder leads, other customization innovations are sure to follow.
In this session, you’ll hear how Discover’s significantly more comprehensive strategy enables customers to select from a variety of reward options that brings more value not only to the customer, but also to Discover and its partners. You’ll learn how Discover effectively utilizes social media tools to engage consumers, and uses analytics to target the right customers the right way. You see that with CardBuilder it not only pays to Discover, it fulfills.
12:00 p.m. – 1:15 p.m. Grand Ballroom (main hotel building)
During lunch, meet COLLOQUY’s new Partner Jim Sullivan and get a sneak peek at the exciting developments COLLOQUY has on the horizon. You’ll be the first to hear about the October launch of Enterprise Loyalty in Practice, a first-of-its-kind publication for C-level executives dedicated to covering the innovative strategies and breakthroughs in Enterprise Loyalty. Jim will also share details about COLLOQUY’s strategic alliances, including collaborations with The Ohio State University and the Direct Marketing Association. And he will offer a brief preview of his own writing about leadership’s role in transforming the enterprise.
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