8:00 a.m. – 8:30 a.m. Registration in Frank Lloyd Wright, Foyer. Breakfast in Salon C&D.
| Sponsored by |
 |
Continental Breakfast
| Sponsored by |
 |
Attire: Business Casual
8:30 a.m. – 9:00 a.m. Frank Lloyd Wright, Salon E
The Three Rs of Loyalty in a Changing World – Meeting Change with Rewards, Recognition and Relevancy
Bryan Pearson, President, LoyaltyOne
As the leading channels of information are increasingly splintered and sidelined by emerging media, connecting with the consumer has become an equally fragmented task. Reaching consumers in a meaningful way today entails not just technological innovation, but expansion into new, non-traditional industries as well as into the public conscience. It requires the three Rs of loyalty: Rewards, Recognition and -– most important for future success – Relevancy.
Bryan Pearson, President of LoyaltyOne, will discuss how recognition and rewards can inspire consumers in a variety of new categories that are the next frontier for marketers. Loyalty, for instance, can encourage consumers to make socially responsible choices that benefit the earth and business. Meanwhile, by expanding into new sectors such as government, healthcare and non-profits, loyalty can avail itself to a ill illuminate the magic of connecting in ways that prove your company understands who the consumers are and what they care about. |
