11:30 a.m. – 12:15 p.m. Frank Lloyd Wright, Salon A & B
Walgreens Prescription for Success: Using Customer Insight to Build Loyalty
Todd Vang, Vice President, Insights and Loyalty, Walgreens
When you are a national retailer with over 7,200 stores, 237,000 employees and 15 different promotional programs, hearing your customers in one clear voice can be an arduous task. So when the drugstore chain decided to establish a holistic customer loyalty strategy, it met the issue head-on with the recently-launched Walgreens Rewards program. Launched May 9, 2010, the program is being tested at 150 stores in three U.S. markets.
In this presentation, learn how Walgreens built its loyalty strategy based on customer insight, research and analytics. You’ll hear how it used attitudinal segmentation, established a data warehouse and then consolidated its research and learnings into workable tools for driving marketing, merchandising and operational decisions.
12:15 p.m. – 12:30 p.m. Frank Lloyd Wright, Salon A & B
Wrap up and Closing Remarks
12:30 p.m. – 1:15 p.m.
Lunch
Join us for lunch (Salon D), or if you have to dash to the airport,
pick up a box lunch to go (Foyer).
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