The AIR MILES Reward Program is Canada's premier coalition loyalty program, with more than 9 million active Collector accounts representing approximately two-thirds of Canadian households actively collecting AIR MILES reward miles with the recognizable blue card.

The AIR MILES Reward Program allows Collectors to earn travel, leisure, entertainment and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. Collectors can shop and collect AIR MILES reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally, including BMO Bank of Montreal, Mosaik MasterCard, RONA, Shell, SportChek (Sports Experts), American Express, The Shoe Company, A&P, Sobeys, Safeway, IGA, and airmilesshops.ca.

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