LoyaltyOne is a global leader in the development and management of loyalty marketing strategies that profitably change customer behavior. Through a team of businesses, each specializing in a distinct loyalty discipline, LoyaltyOne designs, delivers and manages a complete suite of loyalty marketing capabilities.

The companies include: LoyaltyOne Consulting, a group of practitioners with more than 25 years of experience designing and implementing customer strategies for Fortune 1000 clients; The AIR MILES ® Reward Program, North America’s premier coalition loyalty program; COLLOQUY ® and colloquy.com, global provider of loyalty marketing publishing, education and research since 1990; ICOM Information & Communications L.P.; North America’s leading supplier of targeted list and data communication solutions; Direct Antidote, a loyalty agency specializing in data-driven creative campaigns designed to deliver measurable results that inspire customer loyalty and return on investment; and Precima, an advanced analytics firm that translates retail customer data into critical insights to better align marketing, merchandising and operations with shopper needs.

LoyaltyOne is a wholly owned subsidiary of Alliance Data (NYSE:ADS).

More information is available at www.loyalty.com.