Jim Nail, Chief Strategy & Marketing Officer, Former board member WOMMA and Rick Ferguson, Editorial Director, COLLOQUY

The Weight of Smoke: Finding the Word-of-Mouth (WOM) Champions in your Loyalty File

This innovative session on one of the hottest trends in marketing will explore the intersection of loyalty and word-of-mouth marketing. You'll learn the difference between advocates and connectors, how to use WOM marketing techniques to draw consumers into your loyalty funnel and how to use relationship-building techniques to encourage the connectors in your programs to pass along offers, new product information and loyalty offers to their extended networks.