Bob Ryan, Sr. Vice President and Card Services Product Leader, Wachovia Corporation

How Wachovia Possibilities Banks on Customer Loyalty

When Wachovia Corporation, one of the nation's largest diversified financial services companies, with assets of $808.9 billion and market capitalization of $53.8 billion, decided to get back in the credit card business in 2006 they took a unique approach. Rather than blanketing the marketplace with mass acquisition offers, they chose to focus on the relationships they had with their existing 10-15 million customers via their 3,300 retail financial centers in 21 states. The result? They have enjoyed great success, but there is still great opportunity.

Wachovia Possibilities, a customer loyalty program that is about to re-launch with a brand new rewards platform backed by a “total relationship banking” strategy that will eventually encompass credit, debit, brokerage and other banking services. Discover how Wachovia is customizing the look, feel and experience of their program to create affinity with their brand and build share of wallet.