Brian Ross, General Manager, PRECIMA and Graeme McVie, VP, Strategic Alliances, Demandtec, Inc.

Customer Centric Retailing – Making the Shift to a New Paradigm

Customer-data and loyalty programs have led to more sophisticated customer-centric approaches to traditional retailing - merchandising, store planning, pricing and even store service have become smarter with the use of customer data and analysis. In the first of a two-part series, you’ll learn how the latest advances in retail analytics intersect with the practical world of commerce.

Using sophisticated segmentation modeling and overlays of publicly available data, as well as market research, discover how savvy retailers are delivering an unprecedented degree of insight into who their customers are, what’s important to them, why they choose to go to shop and why they may be shopping elsewhere for some of the items you offer.