Dan Ribolzi, Manager, Reward Zone, Best Buy

Best Buy's Reward Zone: From Evolution to Revolution

Since launching the Reward Zone loyalty program in July 2003, the program has grown to over 27 million members and become the centerpiece of Best Buy’s enterprise-wide customer centricity efforts. Discover how Best Buy has continually revised and updated the program to keep it fresh and relevant to members.

You’ll learn what happened when the program went from fee-based to free, how Best Buy has harnessed the power of partnerships with NASCAR, The Police and Coldplay to offer members’ exclusive access and offers, and how they are empowering members by allowing them to customize how they receive rewards. You’ll also get the scoop on Reward Zone’s latest development — the introduction of a Premiere Silver level that offers even more benefits to top tier members.