Panel Leader: Kimathi Marangu, EVP of Business Development, Mall Networks

Panelists: Chris Boyce, President and CEO, Virgin HealthMiles and David Coppins, Senior Vice-President, Upromise

Creating Win-Win-Win Value Propositions for Loyalty Shopping Programs with Merchant-Funded Rewards

Merchant-funded rewards programs have emerged as a powerful new paradigm to engage customers, improve key business metrics and reduce loyalty program operational costs. In this session, a pane of loyalty program operators and solution providers will discuss:

• The business impact of merchant-funded rewards
• Best practices in loyalty shopping
• New approaches and key requirements
• In-store vs. Online loyalty shopping
• Marketing the value proposition and driving adoption