Warren Storey (Business Director US) ICOM Information & Communications

Do Your PREsearch – Using Front End Analysis to Optimize the Target Audience For Improved Response to Marketing Campaigns

Knowing your audience before unleashing a full direct marketing campaign can be a key driver to successful response, and can greatly increase the number of consumers reached that are willing to try and buy your product. A carefully planned PREsearch strategy can help direct marketers optimize their audience, find the most valuable consumer groups and determine the best creative tactic to motivate the target audience.