Meghan LaBonge, Executive Creative Director and Di Cullen, Managing Director, Direct Antidote

It's All in the Delivery: Developing Creative that Gets Short-Term Results and Long-Term ROI

As solid as your list and offer are, you need an equally insightful, engaging and relevant way to communicate to your customers. Otherwise, all your other efforts are for naught. You’ve been given airtight analytics and a substantial rewards proposition…now what is the element of difference between achieving the results you want and then surpassing them?

This session speaks about the critical implications that the creative delivery has on achieving and surpassing your targets, as well as influencing short-term behavior and long-term loyalty. More importantly, it explains how to get that breakthrough creative delivery from your agency and then judge its efficacy pre-market. Chock full of examples from a variety of industries and distribution channels, you’ll leave this session with tools and techniques to take your creative strategy and execution to the next level.