Brian Kryzanski, Director Customer Loyalty & Retention, Charter Communications

The God Box– Building the Ultimate Telecom Loyalty Platform

As the telecom industry experiences explosive growth and a near-future convergence of all-in-one-media – video, audio, and data – a provider that delivers it all has the potential to build the ultimate customer loyalty. Companies under a wide swath of media-telecom-entertainment prepare for a clash of the titans where brand, data and customer experience will emerge as what keeps the customer loyal. And St. Louis-based Charter Communications is equipped for battle.

Charter uses its Live it With Charter rewards program, leveraging its content providers partners such as ESPN, Nickelodeon, the Food Network, HGTV and the Sportsman’s Channel to deliver compelling rewards at low cost, while the content providers enjoy deeper exposure to audiences engaged with their brand. Boasting over 70,000 members, discover how Charter is using segmentation and analytics to give them deeper insight into customer behavior.