Fabio Santoro, Co-Founder and Partner, Dotz Marketing & Annie Morrissey, Vice President Atlantica Hotels

Dotz and Atlantica Hotels: Coalition Marketing in Brazil’s Emerging Marketplace

Launched in September, 2000 the Dotz Loyalty Program is recognized as the largest coalition program in Latin America with over 1.5 million active participants and over 70 sponsors. The program rewards members with for enrollment, shopping at selected merchants, filling out online surveys, and participating in over 200 special promotions and events.

Atlantica Hotels is the second largest hotel management company in Brazil with 65 hotels, including brands such as Radisson, Sheraton Four Seasons, Clarion, Comfort Inn, Quality and others.

In this session, you’ll learn how Dotz has found success in the emerging market of Brazil and how Atlantica Hotels is growing customer value through their participation in the Dotz program.