Denise Darragh, Vice President, Marketing & Advertising, Rexall Family of Pharmacies
Marie Desilets, General Manager and Sr. Director Relationship Management, AIR MILES Reward Program

Prescription for Expanding the Boundaries of Loyalty Program Data

This session will reveal how the Rexall Family of Pharmacies has leveraged the rich transactional database of the AIR MILES Reward Program to drive sales and profits even outside of the traditional loyalty program via segmentation models that optimize loyalty program data and improve marketing resource allocation. Discover how to go beyond recognizing and rewarding best customers to gain competitive advantage by mining the data for strategic initiatives including flyer optimization, local trade area assessment, customer satisfaction surveys and customer profiling/segmentation.