KEYNOTE SPEAKER: Geoffrey Colvin, author of Angel Customers and Demon Customers: Understand Which is Which and Turbocharge Your Stock

Angel Customers and Demon Customers: Understanding the Key to Competitive Dominance

FORTUNE magazine’s Senior Editor-at-Large Geoffrey Colvin is a leading thinker, writer, broadcaster, and speaker on today's most significant trends in business and co-author of Angel Customers and Demon Customers, the provocative book that has just gone into a second printing as it influences companies in varied industries worldwide.

Shockingly, most companies have no idea which customers earn them the most profit – and which actually cost them tons of money. As a result, they misallocate resources and offer customers inferior value propositions. But now a growing number of companies, including Best Buy, Dell, Fidelity Investments, and others, are building their businesses on the principles of this book and achieving overwhelming competitive dominance as a result. After hearing Colvin’s provocative presentation, business as usual becomes impossible.