KEYNOTE: Lior Arussy, author of Passionate and Profitable

Growing Customer Value: Why Customer Strategies Fail and 10 Steps to do Them Right

In a keynote presentation based on his popular book, Passionate and Profitable, Arussy will challenge you to radically alter the way you approach customers and your definition of the customer's role in the organization. He’ll present both the methodology and principles of Customer Experience Management and how to use them to achieve an immediate return on investment and increase customer loyalty. Lior’s presentation is brimming with exercises that you can apply to your own business, including real-life case studies from GE, Disney and American Express. This information-packed presentation takes a critical stand on customer relations and offers a new approach for businesses who want sustainable and profitable relationships with their customers.