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Pining for Memorable Experiences: A Q&A With B. Joseph Pine II
Customer experience expert explains why Marketers should shift their investments from advertising to engagement.READ MORE
Loyalty is an Emotion: Learning from Louis Vuitton, Kimpton and Neiman Marcus
Luxury expert Steven Dennis explores the emotional connections between brands and their core consumers.READ MORE
Live It Up – Using Experiential Rewards to Re-Ignite Member Engagement.
54% of Americans Unhappy With Loyalty Program Reward OfferingsREAD MORE
Fantasy Football: Influencing the Reality of NFL Loyalty
Many fans are shifting their allegiance from NFL teams to individual players creating new ways of presenting and consuming the sport.READ MORE
Infographic: Domino’s, Pizza Hut and Others Take Slice of Loyalty Pie
Pizza restaurants represent a $40 billion industry. Check out our infographic to see how some top pizza players connect with customers for a bigger piece of the loyalty pie.READ MORE
When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency
Merchants are exploring partnerships through which they can increase the value of points.READ MORE
How Papa John’s, Moe’s Southwest Grill and Wild Birds Unlimited Take Loyalty Local
Franchisees are more likely to implement a corporate-run loyalty program if they can be shown how the initiatives have worked for others.READ MORE
Tips on how brands can re-engage with loyalty members from major players across industries.
Travel expert Ryan Lile examines the changes and the balance between keeping costs down and alienating members.
Loyalty programs are taking lotteries in a new direction as they focus more on fun than strictly winning or losing.
The sixth installment in an eight-part series by gamification expert Gabe Zichermann