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Q&A: Coke Refreshes Loyalty Program to Cater to Members’ Passions
The bubbly beverage company reportedly sells about 1.8 billion bottles of Coke each day. Bottling loyalty, however, occasionally requires a little added fizz.READ MORE
Cultivating "Monster Loyalty" Like Lady Gaga (without the meat dress)
Lady Gaga isn’t the success she is today based solely on her talent.READ MORE
The Customer is Here. Where Are You?
The newest issue of COLLOQUY looks at strategies for maximizing loyalty through Omni-channel strategiesREAD MORE
Research Identifies Trends in WOM Marketing
38% of Canadians said they’re using social media to make brand recommendations.READ MORE
Global Loyalty, Local Tactics
Loyalty leaders from FedEx, Wyndham Hotel Group and eBay Inc. join COLLOQUY in a conversation about connecting with consumers in ways that are relevant, timely and lasting.READ MORE
Hashtags, Tweets, and Likes
Nurturing Digital Word of Mouth EngagementREAD MORE
The Winner - Caesars Entertainment
The Winner – Air Miles
The Winner – ANZ Banking Group
The Winner - Citi
2013 COLLOQUY Loyalty Summit
At the fourth annual COLLOQUY Loyalty Awards, eight companies that chosen for their groundbreaking initiatives in loyalty marketing. COLLOQUY introduced the awards in 2010 to recognize the most innovative loyalty strategies in practice. This year, COLLOQUY awarded initiatives in seven categories, plus the Master of Enterprise Loyalty Award, which exemplifies the best use of customer insights to benefit both the consumer and the organization.