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Linking Data with Desire: A Q&A with MasterCard Loyalty Solutions
Schwark Satyavolu, global head of rewards and offers at MasterCard, talks about the strategy behind the Card Linked Offers initiative.READ MORE
Orbitz.com Aims for Sky with Rewards Visa Card
Orbitz.com President Chris Orton shares details about the program, including its double rewards and side-by-side earnings comparison tool.READ MORE
Loyalty on Wheels: How Rental Car Companies Can Get More Mileage from their Programs
Travel expert Ryan Lile offers tips for improving rental car loyalty through a personal case study of Avis First.READ MORE
If the Points Fit: COLLOQUY Q&A with Sears
A Q&A with Sears runs down the details of the retailer’s Points for Progress program.READ MORE
The Mask Behind the Veil: Identifying the Many-Faced Consumer Across Channels
If the brand cannot reconcile all data points to one human being, how does it deliver a personalized experience?READ MORE
TED and the Art of Loyalty
There is an ongoing debate about just how loyal consumers can be in a fragmented world. Real loyalty (transcending data sets, points accumulation and redemption strategies) is the stuff of legend.READ MORE
Tax Preparers Look to Loyalty for Many Returns
As certain as taxes may be in life, few people consider filing them an engaging experience. Several firms, including H&R Block and TurboTax, are using loyalty initiatives to fix that.READ MORE
The financial services industry underwent massive changes in 2013 thanks to new processing technology, regulatory issues and service innovations.
From a major airlines merger to Millennial targeting, 2013 was quite a trip for loyalty marketers in the travel industry.
From face-scanning technology to Black Thursday’s extended hours, 2013 introduced many changes in retail loyalty.
A 2013 Timeline of Loyalty Marketing
The Gamification of Loyalty – Part Three of An Eight-Part Series
What is the single most important practice to succeed in loyalty?
a) Use data to understand your most important customer segments and deliver for them
b) Deliver relevant communications
c) Market your loyalty programs benefits or guidelines
d) Look beyond your own industry to gain insights
e) Engage your team members who are the front line to your guests
f) Offer the right mix of hard and experiential rewards
g) Other (specify)