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Breaking News

When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency

When Points Go Cha-Ching! How Chase, American Express and Others Partner with Rewards Currency

Financial institutions and merchants are exploring partnerships through which they can increase the value of points, as well as what members can purchase with them.

Franchising Loyalty: How Papa John’s, Moe’s Southwest Grill and Wild Birds Unlimited Take Loyalty Local

Franchising Loyalty: How Papa John’s, Moe’s Southwest Grill and Wild Birds Unlimited Take Loyalty Local

Franchisees are more likely to implement a corporate-run loyalty program if they can be shown how the initiatives have worked for others.

Reuniting: How JetBlue, Fifth Third Bank, Hertz and others Re-Engage Lapsed Loyalty Members

Reuniting: How JetBlue, Fifth Third Bank, Hertz and others Re-Engage Lapsed Loyalty Members

Tips on how brands can re-engage with loyalty members from major players across industries.

3 Steps to Better Program Changes: What Delta, United Can Teach Us

3 Steps to Better Program Changes: What Delta, United Can Teach Us

Travel expert Ryan Lile examines the changes and the balance between keeping costs down and alienating members.

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